10.21253/DMU.12301331.v1 Philip Brey Philip Brey Kevin Macnish Kevin Macnish Mark Ryan Mark Ryan Guidelines for the Ethical Use of AI and Big Data Systems De Montfort University 2020 AI SIS guidlines ethics users Technology not elsewhere classified 2020-05-14 11:17:18 Online resource https://figshare.dmu.ac.uk/articles/online_resource/Guidelines_for_the_Ethical_Use_of_AI_and_Big_Data_Systems/12301331 This report contains ethical guidelines for the deployment and use of artificial intelligence (AI) and big data systems in organisations.<div>The guidelines differ from others in that they are directly related to practices of deployment, implementation and use. They are intended to be actionable guidelines for organisations that use these systems, rather than abstract principles that have no direct application in practice. We call such guidelines operational, meaning ready for use. Applying these guidelines in practice would result in more ethical use of AI and big data technologies.</div>